They are the measurements that many American women (and not a few American men) know so well: 32A, 34B, 36C.
On they go, the canonical brassiere sizes, up to at least a 50N. They have been around since the 1930s, maddeningly unconventional standards, varying from brand to brand, from demi-cup to strapless — a kaleidoscopic vision, in lace and elastic, of fashion, culture and the enduring power of marketing.
But is anyone ready for measurements like 1-30, 7-36 and 9-42?
I thought about not posting this but then again….
The other day, while walking through Nordstrom, I decided that I needed something new so I went to Lingerie…specifically “foundations” as they are sometimes called.
While browsing the sale rack… a lovely sales women around my age asked if I needed assistance.
It had been awhile since I had any assistance when it came to “foundation fit” so I said, “yes, please”.
I have to admit that I find it funny to need assistance in “foundations”…to me it is like not knowing your own shoe size!
I explained to her that I was interested in something that fit properly and did not make me look like my mother or an “earth mother” nor was I trying to look like my daughter.
Did they have bras that were called, “Not Your Daughter’s Bras”…to go along with NYDJ…”Not Your Daughter’s Jeans“?
She assured me she could help with my dilemma…I also told her that I appreciated the fact that as age takes its toll, proper foundation is important.
I purposely forgot to tell her about the young stylist on Kathie Lee and Hoda the day before…who was showing women how to “push-up” and try to make themselves look like a Victoria Secret model.
Needless to say, I was wearing the wrong size and style.
After she was done helping me ….I felt like I had been exercising and in top shape from the waist up.
What a relief to have new fancy, fitted foundations!
Then, this morning I came upon this article in the New York Times.
I then realized that I was not alone in being baffled by bras and the new sizing in the “foundation” department.
With us, baby boomers wanting to look our best, what better place to start than with our bras to make us feel like we are just getting better with age…
So much better,
that they had to redesign the “foundation” sizes
to confuse us even more.