“They might not even be in training bras yet, but for girls who shop at Abercrombie & Fitch, it’s never too early for a padded swimsuit.”

via Padded swimsuits for all? Abercrombie and Fitch marketing padded tops to young girls.

Abercrombie and Fitch has sunk to a new low with their marketing of padded swimsuit tops to young girls.

Abercrombie is sexualizing young girls with its new line of bathing suit tops, push ups…push up what at such a young age??

The news media is all over this one…some parents are not particularly concerned…their response simply is to just not buy this particular item.

The professionals that treat adults and children are not so quick to dismiss the discussion…they are concerned about the message young girls are getting about their bodies.

They are concerned that girls are becoming too concerned about their “packaging” rather than feeling good about themselves because of their accomplishments.

Okay…what can we do?

• we can blog, Twitter and Facebook about Abercrombie’s marketing and advertising policies.
• we can refuse to buy other items that Abercrombie sells
• we can keep the discussion going and let Abercrombie know what we as parents will and will not tolerate when it comes to our pocketbooks as this is Abercrombie’s bottom line…PROFIT.